Sunset Café and Loose Wolf Saloon

Cle Elum, Washington

SOCIAL MEDIA MANAGEMENT

SOCIAL MEDIA MANAGEMENT

Before turning to Simply Social for their organic Instagram and Facebook management, the Sunset Café social media pages were managed by various employees and even the owners.

Once the world began to feel a sense of normalcy after the COVID-19 pandemic, Kyla White became the Sunset’s Social Media Manager in April 2021. For the first time, followers were seeing photos with staff members, behind-the-scenes videos, and engaging stories.

To this day, we continue to manage their social media content with the goal of sharing their unique story with locals and travelers. The numbers show great progress!

A vibrant photo of the Raving Rooster oven-roasted chicken, bacon, avocado sandwich from the Sunset Cafe in Cle Elum, Washington. Half of the sandwich is being held by a hand in front of the stunning view of Lake Cle Elum at Speelyi Beach.

Strategy in Year 1 primarily focused on reaching residents of Kittitas County. The Sunset Café began posting almost daily by sharing the day’s specials, highlighting outstanding staff, and showcasing videos of the country casual dining experience.

Facebook saw the most growth, and a major factor was joining local Facebook groups to reach users who didn’t follow the Sunset already. This was essential as business began to pick up again after a slow year due to the pandemic.

Year 1 Analytics

In Year 2, we chose to shift our content towards a quality-over-quantity approach and began targeting I-90 travelers during the summer and holiday seasons. We scaled back the number of times we posted each week to just three or four while elevating the content that we were creating.

High-level photography and videography became more of a focus. We continued to post in local Facebook groups, but we also began partnering with other local businesses to highlight why dining at the Sunset is so special (hint: they only source local ingredients!).

Year 2 Analytics

Year 3 saw the most explosive growth yet, especially on Facebook. Facebook views increased 257%, reaching over 228,000 users!

One key to increasing reach in Year 3 was collaborating with other local businesses. The Sunset Cafe did several posts “shouting out” other businesses in Cle Elum that they work with (Owens Meats, Mule & Elk Brewing Co., Glondo’s Sausage Company, and more).

Simply Social even visited Owens Meats to show a complete beginning to end process making a burger at the Sunset Cafe, from picking up the product to grinding the meat and serving.

Year 3 Analytics

WEB DESIGN

WEB DESIGN

A screenshot of the Sunset Café and Loose Wolf Saloon's website. The background photo displays six cream pies with text that says "Sunset Café & Loose Wolf Saloon, 318 E 1st Street, Cle Elum, WA".

In 2022, Simply Social created the very first iteration of the Sunset Café & Loose Wolf Saloon’s website.

Before this collaboration, the Sunset had no online presence outside of their Facebook and Instagram pages. Today, the website has seen over 20,000 unique visitors! Simply Social wrote 100% of the copy on the site, took all photos and videos featured, and built the entire website from scratch.

The site also boasts a healthy bounce rate of 36%, meaning that well over half of users visit more than one page on the website rather than “bouncing” after seeing the home page.

PHOTOGRAPHY

PHOTOGRAPHY

Image of six cream pies at the Sunset Café and Loose Wolf Saloon in Cle Elum, Washington, taken by Simply Social. The pies have whipped cream, coconut, pecans, Reese's Pieces, and chocolate shavings.
Photo of a staff member at the Sunset Cafe and Loose Wolf Saloon smiling in the dining room. She is holding a slice of tuxedo cake in one hand, and two cherry cupcakes in the other hand. She wears a Sunset Cafe and Loose Wolf Saloon sweatshirt.
Photo of chicken and broccoli fettucini at the Sunset Cafe and Loose Wolf Saloon. The pasta dish is in a large, white bowl, sitting in the kitchen window.
Photo of three heart-shaped sugar cookies on a plate at the Sunset Cafe and Loose Wolf Saloon. The middle cookie has red icing and sprinkles. The left cookie has "Be Mine" written in icing, and the right cookie has "xoxo" written in icicing.
Photo of two female customers at the Sunset Cafe and Loose Wolf Saloon. They are sitting on opposite sides of the table in the dining room, holding hands and smiling for the camera. The table has a water pitcher and cups, plates of food, and utensils
Photo of a strawberry cupcake topped with icing and a fresh strawberry at the Sunset Cafe and Loose Wolf Saloon. The cupcake sits on a plate, and in the background, there are more strawberry cupcakes on an elevated plate. The table has white, pink, a
Image of a large cinnamon roll on a table in the dining room of the Sunset Cafe and Loose Wolf Saloon. It is topped with cream cheese icing and melted butter. There are coffee and water cups in the background.
A photo of a slice of chicken pot pie at the Sunset Cafe and Loose Wolf Saloon. The pot pie is plated with mashed potatoes and gravy and a green salad. The plate is on a wooden table, and there is an American flag in the background.
A photo of two smiling children peering through the pie case at the Sunset Cafe and Loose Wolf Saloon.
A photo of a bacon cheeseburger and tater tots at the Sunset Cafe and Loose Wolf Saloon. The plate is on a table with the booth cushion in the background.
A photo of Joey Carter in the kitchen at the Sunset Cafe and Loose Wolf Saloon. He is wearing a white full-body apron and is holding a large tray of six cream pies while smiling for the camera.
A photo of the twisted sister scramble with Glondo's sausage at the Sunset Cafe and Loose Wolf Saloon. The scramble is plated with hashbrowns, salsa, sour cream, and flour tortillas.
A photo of sirloin steaks on the grill at the Sunset Cafe and Loose Wolf Saloon in Cle Elum, taken by Simply Social.
A photo of a coconut cream pie on a table in the sunlight at the Sunset Cafe and Loose Wolf Saloon in Cle Elum, Washington.
A photo of the 8-ounce prime rib dinner at the Sunset Cafe and Loose Wolf Saloon. The dinner is plated with a baked potato and small cups of au jus, sour cream, creamed horseradish, cheese, chives, and bacon.

What We Do

Check out my services page to learn more about how we can work together!

An image of Kyla White of Simply Social (Ellensburg marketing Cle Elum marketing) at Cle Elum Lake in upper Kittitas County with her Canon EOS Rebel T7 camera taking a photo.
Next

Ciara's Sweets